SoNick Marketing Compass
The private back office of SoNick Marketing: where the agency looks after its clients, plans and records its work for them, and prepares each client's monthly reporting.
SoNick Marketing Compass is used only by SoNick Marketing's own staff. There is no public sign-up: accounts are made by the agency, and every sign-in needs two-factor authentication.
What it does
- Clients and their websites: who the agency works for, the services it provides and the people to contact.
- Work: planning the agency's week, scheduling tasks, and recording the work done for each client and the time it took.
- Reporting: each client's monthly report, built from the figures Compass holds about their website and advertising, and the email that goes with it, checked and sent by a person.
- New business: the agency's own enquiries and the proposals it sends.
Clients of SoNick Marketing can be invited to a separate client portal to see their own results. It has its own address and its own sign-in.
The Google data it uses, and why
Staff at SoNick Marketing sign in with Google to connect SoNick Marketing Compass to the agency's own Google account, which can see the clients' accounts they have given the agency access to. Compass uses that access as follows, and for nothing else.
Google Calendar
Reads the events in SoNick Marketing's own Google Calendar, from a fortnight back to six months ahead: each event's title, description and times, and whether it takes up time. Creates, moves and removes only the events Compass itself made, for scheduled work or time blocked out, and never changes or deletes any other event.
Why: So the agency's planning counts its real commitments, such as meetings, and the work it schedules appears in its calendar.
Gmail
Creates drafts in SoNick Marketing's own Gmail: each approved monthly report email, with its report attached. Reads only the account's own email address. Compass never reads, sends or deletes any email.
Why: So each report email goes from the agency's own inbox, checked and sent by a person.
Google Ads
Read only. Lists the Google Ads accounts SoNick Marketing manages, and copies from each client account linked in Compass its daily figures (impressions, clicks, cost, conversions and their value), each campaign's month, ad strength, recommendations, impression share, budgets, its billing set-up and its monthly invoices; and, for keyword research, Keyword Planner's ideas and search figures for the keywords and pages the agency looks up, asked as one of those accounts. Google's permission for Google Ads would also allow changes, but Compass makes none to any account.
Why: For each client's monthly report and dashboard, to spot accounts that need attention, and to answer the agency's own questions about an account.
Google Analytics
Read only. Lists the Google Analytics properties SoNick Marketing can see, and copies from each client property linked in Compass its daily visits and engaged visits, key events (such as enquiries) and revenue by channel, each day's visits and key events by channel, by where they came from (such as "google / organic" or another website) and by the page people arrived on, the key events set up in the property, and each month's number of visitors. These are totals: they identify no one.
Why: For each client's monthly report and dashboard, and to spot problems such as tracking that has stopped.
Google Search Console
Read only. Lists the Search Console properties SoNick Marketing can see, and copies for each client site linked in Compass its daily clicks, impressions, click-through rate and average position, and each day's searches and pages with theirs, kept 25 months. These are totals: they identify no one.
Why: For each client's monthly report and dashboard, to suggest which keywords to track, and to spot pages losing visits from Google and why.
Compass keeps its own copy of these figures so reports and pages work without asking Google each time. The data is never sold, never used for advertising and never used to train AI models. The privacy policy says more, including how long it is kept and how to have it removed.
Contact
- Run by
- SoNick Marketing
- [email protected]
- Phone
- 0208 088 5466
- Website
- sonickmarketing.com